4 Ways to Prepare for PPC in 2020 via @GrpTwentySeven
0Reported today on Search Engine Journal
For the full article visit: http://tracking.feedpress.it/link/13962/13055108
4 Ways to Prepare for PPC in 2020
For many of us, December is a less busy time of year. People go on vacation and business slows down.
And as with many PPC marketers, I like to use this time to get caught up, regroup, and prepare for the coming year.
You might consider doing the same. Because the strategies you put into place now can continue to pay dividends throughout 2020.
If you're not sure where to start, here are four suggestions for where to put your efforts.
1. Data Studio
Google's Data Studio is a way to directly connect your data sources to your reporting.
It was rolled out in 2016. Since then, it's only gotten better.
Data Studio is a must for marketers.
If you're still reporting to your clients and/or executives with Excel, this one's for you!
Not only do these reports look great, but they will also save you a ton of time.
You can customize reports to the interests and preferences of your clients and executives. And when you need to update your data, you can do it in seconds simply by changing the date range.
And because these reports on automated, you also reduce the risk of data entry errors.
Let me give you a couple of examples of how we've been using it.
Here, we used Data Studio to highlight leads, costs, CTRs, and impressions:
Here, we used Data Studio to report on locations and devices:
And here we used Data Studio to report on keywords:
In addition to pulling data from Google Ads, you can also pull metrics from Google Analytics.
You can combine those two sources of data in Data Studio to make one ultra-rich report.
We also use Data Studio as a data dashboard. It's a quick way for us to check metrics without having to drill down into every account to find what we need.
Fortunately, Data Studio isn't that complicated to set up. Once you do, you can