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5 tips to humanize your chatbot.
Chatbots are an increasing part of our daily lives, redefining how we engage with the internet and with businesses. Canadian messaging company Kik explains it like this: “First there were websites, then there were apps. Now, there are bots.” Just like the early internet, bots are set to transform commerce as we know it, making it easier than ever for consumers to reach, engage, and transact through instant commands.

Wikipedia defines chatbots as computer programs that conduct conversations via auditory or textual methods. Today’s marketers see bots as the next big thing — a way to get instantly closer to customers. Chatbots create a new level of intimacy between consumers and brands with instant accessibility, always-on service, and superhuman abilities. They are popping up everywhere from our computer screens to our phones to our kitchen counters.

As today’s companies face an increasingly impossible demand for perfect service 24 hours a day, 7 days a week, chatbots become even more compelling. Most companies agree that chatbots are a new “must” — but the next question becomes: How? How can companies leverage chatbot technology to enhance their relationship with customers? Answer: Don’t just make a chatbot. Make a dynamic chatbot that is an extension of your brand.

Chatbots raise some fascinating branding questions. What does the voice of your brand sound like? Is it male or female? If your brand took the Myers-Briggs test, what result would it have? Is it smart? Funny? Serious? How do you want your customers to feel after they engage with your chatbot?