6 SEO Content Writing Tips for Law Firms via @krisjonescom

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6 SEO Content Writing Tips for Law Firms

The SEO landscape for law firms is fiercely competitive.

Not surprisingly, law firms were early adopters of SEO and remain some of the most aggressive spenders.

However, not all law firms got it right, and many remained on the sidelines.

Unlike some industry laggards, the legal profession as a whole appears to understand that digital marketing is a necessary piece of an effective overall marketing strategy.

Lawyers understand that gone are the days of leveraging the "yellow pages" or securing the back cover of the telephone book to drive new business.

Law firms should leverage multiple digital marketing strategies, including paid ads on Google and Facebook, but SEO content writing is a particularly effective strategy for lawyers.

That is because law is knowledge-based, and the written word is highly conducive to spreading that knowledge to a sizable online audience.

So, to the law firms and SEO agencies who work with attorneys – let's dig into what I think is one of the most effective digital marketing strategies for lawyer clients: writing effective SEO content.

Writing Effective Content for Law Firm Clients

Content writing is important in any industry, but especially for those in the legal field.

No matter what a person's circumstances are, needing a lawyer is likely to induce a great deal of stress.

Lawyers manage complex legal situations every day, but chances are, many of their clients do not.

Seeking a lawyer's services can be a highly emotional experience, depending on the details of the situation.

People probably will not choose the first lawyer they see; they are going to put in the work and research the right lawyer for them.

Before deciding, potential clients need to feel like this lawyer is a person they can trust dur



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