60 Minutes Australia | Under the influence

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60 Minutes Australia

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5,740,000

Published on August 13, 2017 1:54:22 PM ● Video Link: https://www.youtube.com/watch?v=aLFasaBF9lc

Duration: 13:26

57,773 views

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If you think Facebook and Instagram are only about keeping in touch with family and friends, or being wooed and wowed by cute animal pictures, then it’s time to think again. The two giants of social media are vehicles to potentially make bucketloads of money, and an increasing number of clever Australians are cashing in on the billions on offer. As Peter Stefanovic discovers, it all has to do with accumulating followers. The more you have, the greater the influence you wield, and the more attractive you become to businesses willing to pay you huge dollars to promote their products. It’s not quite making money for nothing, but pretty close.

Reporter: Peter Stefanovic
Producer: Stefanie Sgroi