8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh
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8 Tips to Make Your Data Visualization More Engaging & Effective
Instead of telling people about a story/data/information, show them.
Humans are inherently programmed to respond to the visual and our brains process images 60,000 times faster than text.
Images seen for just 13 milliseconds can be identified – hence why advertising is so reliant on logos and imagery.
One simple chart or graphic can provide a near-instant understanding and grasp of complicated data sets.
For this reason, journalism has used charts and infographics for years to supplement stories.
In fact, visualizations are so successful at telling a story that now they are often the mainstream story and not the supporting act.
Just to be clear, real data visualization is a highly-respected field of data journalism and not the spammy infographics that the SEO world started to churn out circa 2012.
SEO infographics are a long-dead tactic (even though there are a few zombies out there – still pitching their infographics).
But a quality visualization of strong data will always be a useful tool for marketing and have value to a journalist.
The following eight tips will help you to make your data visualization more engaging and effective.
1. Make Sure Your Data Is Compelling & Strong Enough
The first rule of visualization:
Everything hangs on the quality and credibility of your data.
If you ain't got the goods then forget it.
Unique data that you have compiled yourself is the holy grail if you have a big budget, but there are plenty of free credible data sources if you lack resources.
With a bit of digging it is possible to find data sets that others haven't used, so make sure you regularly scan sources in your niche.
But this is a game of first to publish and winner takes all.
It's gutting when you press publi