Add & Manage Google Business Profile in Wix account/website
0Here's how to Add & Manage Google Business Profile in Wix account/website.
i. **Pros of using Google Business Profile:**
* **Increased visibility in Google Search and Maps:** Google Business Profile listings appear prominently in Google Search and Maps results, making it easier for potential customers to find your business.
* **Improved SEO:** Google Business Profile listings can help to improve your website's search engine ranking, making it more likely to appear in the top results for relevant searches.
* **Increased customer engagement:** Google Business Profile allows customers to leave reviews, ask questions, and post photos and videos. This can help to build trust and credibility with potential customers.
* **Free and easy to use:** Google Business Profile is free to create and use. It is also relatively easy to set up and manage.
* **Provides valuable insights into your business:** Google Business Profile provides insights into how customers are interacting with your business, such as the number of views your listing gets, the most popular search terms used to find your business, and the types of reviews customers are leaving. This information can be used to improve your business and marketing strategies.
**Cons of using Google Business Profile:**
* **Can be time-consuming to maintain:** To keep your Google Business Profile listing up-to-date and accurate, you will need to regularly check for new reviews, respond to customer questions, and update your business information.
* **May be subject to spam and fake reviews:** Google Business Profile listings are susceptible to spam and fake reviews. However, Google has tools and processes in place to combat this problem.
* **Limited customization options:** Google Business Profile listings offer limited customization options. For example, you cannot change the layout or design of your listing.
Overall, Google Business Profile is a valuable tool for businesses of all sizes. It can help to increase visibility, improve SEO, increase customer engagement, and provide valuable insights into your business. However, it is important to be aware of the potential drawbacks, such as the time commitment required to maintain your listing and the possibility of spam and fake reviews.
Here are some tips for using Google Business Profile effectively:
* **Complete your listing:** Make sure to complete all of the information in your Google Business Profile listing, including your business name, address, phone number, website, and hours of operation.
* **Upload high-quality photos and videos:** Photos and videos can help to make your business listing more visually appealing and informative.
* **Respond to customer reviews:** Respond to both positive and negative reviews in a timely and professional manner.
* **Keep your listing updated:** Make sure to update your Google Business Profile listing whenever your business information changes.
* **Use Google Business Profile insights:** Use the insights provided by Google Business Profile to improve your business and marketing strategies.
ii. Here are some important insights and tips on utilizing Google Business Profile Insights:
- Traffic Overview - Check your overall profile views and actions week-over-week. Look for trends and seasonal peaks.
- Top Queries - See the specific search terms bringing views and calls to understand customer intent. Optimize titles and descriptions accordingly.
- Posts Performance - Review number of views, engagement and clicks per post. Identify high performing content types and topics.
- Customer Actions - Calls, directions, website clicks show customer intent. Monitor changes to see what converts visitors.
- Audience Insights - Demographics and location of customers helps tailor your GBP and local marketing.
- Popular Times - When are peak times for views and actions? Use this to guide staffing, promotions, and event scheduling.
- Driving Directions - See source locations of direction requests to understand your geographic customer base.
- Ad Performance - If running Google Ads, compare performance to non-paid actions on your profile.
- Holiday Insights - View performance changes during peak holiday periods to guide staffing and inventory.
- Competitor Benchmarking - Compare your GBP metrics to competitors to identify gaps and improvement areas.
Check Insights regularly and be proactive responding to trends. Optimize your profile, add posts, and engage customers based on the data. GBP Insights provides a wealth of data to boost local marketing.
Learn more@ https://support.wix.com/en/article/adding-and-managing-your-google-business-profile & https://www.youtube.com/c/ITGuides/search?query=Wix.