AI and machine learning necessitate a smarter app development and marketing playbook
1AI and machine learning necessitate a smarter app development and marketing playbook.
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the Google Play and Apple App Store, there are 5.5 million apps competing for your user’s time and attention? And yet there’s only so much attention and time available. The reality is that most people only interact with nine apps per day and a total of 30 apps per month. So with millions of apps competing for people’s attention, how can your app best compete?
Success takes more than design, experience and creativity. To win takes understanding current technological and also behavioral trends to design and market apps people will find and love.
We’re witnessing the rapid rise of “smart” products and services everywhere. Artificial intelligence (AI) and machine learning are driving a new generation of experiences that reshape what people prefer and value. For instance, developers and marketers no longer just compete against other apps in a crowded marketplace. They also compete against smart apps and services that are delivering personalized and interactive experiences across all platforms. For example, Amazon’s Echo, Apple’s Siri, Google’s Home and Assistant, set the bar for UI, UX, and customer experience. As a result, users are becoming more discerning, demanding and elusive. They’re also expecting more personalized and engaging experiences.
Success starts with re-imagining the entire app development and marketing playbook. It’s essential to equip yourself with a modern toolkit to reach the right people, at the right time, on the right device, in the right channels–all with the right (personal) experience. In the same way smarter products are changing customer dynamics, the new app playbook and toolkit must now begin with AI and machine learning to drive more informed planning, development and promotion.