AI PCs and the Future of Cybersecurity: AI-Powered Protection from Deepfakes | Intel
34Deepfakes are no longer science fiction—they’re a fast-growing threat to consumers, businesses, and the trust we place in digital content. In this episode, we explore how Norton and Intel are joining forces to fight back with AI-powered protection built directly into the next generation of AI PCs. We break down what deepfakes are, why they matter, and how running detection locally on the device creates stronger, faster security than cloud-only solutions. Our conversation also dives into the broader impact of AI on cybersecurity—both the risks and the opportunities—as well as how Norton is evolving its strategy to meet this new era of threats. From simplifying highly technical solutions for everyday users to anticipating what comes next, you’ll hear how Norton and Intel are shaping a safer digital future.
00:00 Intro
01:03 What is a Deepfake?
02:35 Norton’s Deepfake Protection Explained
05:49 What Makes AI PCs Different from Traditional Computers
06:40 Inside the Norton–Intel Collaboration
07:45 Why Local Deepfake Protection Beats Cloud-Only Solutions
11:10 Raising Consumer Awareness of AI Risks
12:00 Emerging AI-Powered Threats Beyond Deepfakes
13:23 Positive Opportunities AI Brings for Consumers & Brands
14:03 Lessons from the Norton–Intel Partnership
15:08 Norton’s Mission in the AI Era
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AI PCs and the Future of Cybersecurity: AI-Powered Protection from Deepfakes | Intel