American Eagle: Building a multi-terabyte marketing data warehouse

Channel:
United States Google Cloud
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296,000
Published on ● Video Link: https://www.youtube.com/watch?v=GdyjPwsn9wc


Duration: 2:31
7,073 views
33

Leading global specialty retailer American Eagle Outfitters is focused on celebrating the individuality of its customers. Hear from Chris Stephens, VP, Data Technology, American Eagle, and Ankur Jain, SVP, Cloud Strategy, Merkle, on how American Eagle, Google Cloud, and Google Cloud Marketing Analytics Specialization Partner Merkle built a multi-terabyte marketing data warehouse leveraging BigQuery to create a more personalized customer experience and achieve a ~4X conversion increase.

Learn more → https://goo.gle/2PWdA79



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Tags:
Google Cloud
American Eagle
American Eagle Outfitters
Chris Stephens
Ankur Kain
SVP Cloud Strategy
Merkle
Google Cloud Marketing Analytics
Marketing Analytics
BigQuery
data warehouse