Appodeal predicts a bright future for video ads and interstitials in 2018
0Appodeal predicts a bright future for video ads and interstitials in 2018.
Appodeal found in a report that rich interstitial ads (which display an ad for a few seconds before disappearing) and rewarded video ads are the most popular formats in mobile apps and games.
Appodeal released its in-app advertising monetization performance index for the first time today. It ranks the performance of mobile ad networks and it analyzes the ad rate trends of several ad formats in different regions of the world from January 2017 to November 2017. The index measures performance data of more than 60 ad demand sources from 69 billion impressions and 30,000 apps.
The report found that the rich interstitial was the ad format with the highest monetization power in almost all regions. Its new variation in form of playable ads increases engagement rates and makes this a promising enduring format. Playable ads are ads where you can start playing a game once you click on the ad.
“Since 2018 is right around the corner, now is the perfect time for mobile app publishers and developers to reflect to make sure their apps are on the right track for monetization success in the upcoming year,” said Pavel Golubev, Appodeal CEO, in a statement. “This index should help them decide with confidence which ad networks and ad formats to use in 2018 for the best monetization results.”