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AR developers need to pick and use the right text.
Many brands are evaluating augmented reality (AR) and the potential it holds for interacting with those consumers in an immersive and impactful way. It’s easy to see why – AR experiences allow brands to integrate content into real-world environments to complement the world of the consumer in a myriad of ways. In fact, a recent report predicted that the global AR market size would increase from $3.33 billion in 2015 to more than $133 billion in 2021.

The industry has made great strides in terms of creating AR experiences with animations and objects that seem to exist in the real world. But brands and developers alike continue to struggle in an area where there’s also a lot of opportunity: integrating text into these experiences.

For example, a car brand could use an AR app to let shoppers simply look at a model on a car lot and see information critical to their buying decision, like price, miles per gallon, horsepower, passenger capacity and more, all in boxes that pop into view around the car. As shoppers walk around the car, new boxes appear, displaying the brand of tires it has, information about the interior and options that can be added. So rather than reviewing all that information at a desk on a piece of paper that the salesperson printed out, the shopper is seeing it in real-time as they’re looking at the car (and likely imagining themselves behind the wheel).

Or consider how a cosmetics brand can bring new product testing to life, or how a hotel chain may be able to give a traveler an engaging preview of their hotel room before booking. The options are endless and AR has a real shot of becoming an essential part of the branding toolkit in the near future.