Attracting Gen Z: Mahindra's Value-Driven Legacy | N18S | CNBC TV18
24Mahindra is shaping perceptions with a strong focus on values, culture, and purpose. As Gen Z seeks alignment between their personal beliefs and corporate values, Mahindra emerges as a brand that stands the test of time.
Asha Kharga, Chief Customer & Brand Officer of Mahindra Group, shares insights on engaging future leaders, competing with agile startups, and staying relevant to evolving aspirations.
Watch the full conversation on Media Dialogues with Storyboard18.
#RiseWithPurpose #GenZValues #CorporateCulture #MahindraLegacy
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