Bob Sutton & Huggy Rao | The Friction Project | Talks at Google

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Professors Bob Sutton and Huggy Rao discuss their book “The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder,” the definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations.

Get the book here: https://goo.gle/3P4gc2s
Learn more about Bob here: https://www.bobsutton.net/
Learn more about Huggy here: https://huggyrao.com/

Robert “Bob” Sutton is an organizational psychologist and professor of Management Science and Engineering in the Stanford Engineering School. He has given keynote speeches to more than 200 groups in 20 countries, and served on numerous scholarly editorial boards. Bob’s work has been featured in the New York Times, BusinessWeek, The Atlantic, Financial Times, Wall Street Journal, Vanity Fair, and Washington Post. He is a frequent guest on various television and radio programs, and has written eight books including The Friction Project, and two edited volumes, including the bestsellers The No Asshole Rule; Good Boss, Bad Boss; and Scaling Up Excellence.

Hayagreeva “Huggy” Rao is the Atholl McBean professor of Organizational Behavior at the Stanford Graduate School of Business and a fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management. He has written for Harvard Business Review, Business Week, and the Wall Street Journal. He is the author of Market Rebels and coauthor of the bestselling Scaling Up Excellence and The Friction Project.

Moderated by Emily Ma.




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