Bose SoundControl Hearing Aids Debuts as a hearing aids that cost $850 no audiologist necessary
0Bose has been working on hearing enhancement technology for several years, but today the company has finally announced its SoundControl Hearing Aids, an $850 set of U.S. Food and Drug Administration-cleared hearing aids that can be configured by buyers at home, without the need for an in-person appointment with an audiologist.Bose says the new hearing aids, which use conventional zinc-air hearing aid batteries, have been developed for adults with perceived mild to moderate hearing loss. Initial hints that Bose was working on hearing aids were accompanied by photos of an around-the-neck set of wireless earbuds, making it seem as though the hearing aids would also be able to play music. However, Bose makes it clear that the SoundControl are strictly about hearing enhancement: “[They were] optimized, conceptualized, developed, and tested solely to improve hearing,” and they do not stream music or calls, the company said in a press release.
The key to the SoundControl’s design is Bose’s use of the Bose Hear App, which lets buyers configure the hearing aids by themselves. The app contains Bose’s CustomTune technology, which enables the personalization of settings in about 30 minutes, according to Bose.
These settings, which Bose claims allows for hundreds of fine-tuning options, is done by modifying three different modes: World Volume, which lets you amplify quiet sound instead of loud one;, Focus Mode, which is used for conversations in noisy environments; and an Everywhere mode to hear all surrounding sounds.
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