BRADY THRASHER: The Affected Campaign
17When he was only 15, BRADY THRASHER found himself at his fathers deathbed, bidding him a premature goodbye. Upon his death, Brady was determined to do something that would both celebrate his fathers life as well as honour his Dads lifelong commitment to giving back. Recognizing that as unique as we may be as individuals, we are all united in one respect - we have all been Affected by something in our lives - Brady launched a line of t-shirts sporting only the single word, Affected. Half of the proceeds of every sale are directed towards the charity of the purchasers choice, including the Heart & Stroke Foundation, the MS Society of Canada and MADD. The Affected campaign now reaches people in several countries around the world and Brady is determined to see the movement continue.