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BrandPost Creating Better Customers Through Digital Transformation.
In business, we often ask how we can be more valuable to our customers. But, according to Michael Schrage, research fellow at the MIT Center for Digital Business, there’s another question that we don’t ask often enough: How can we make our customers more valuable to us.

At CDW’s Improving Productivity with Digital Transformation Summit in Colorado Springs this spring, Schrage brought up one of the most dramatic examples of technological disruption in history: the automobile. When Schrage asked the audience what Henry Ford was best known for, members shouted out familiar answers. “The assembly line! The Model T!”

But Schrage had a different answer.