Can branded content ever be authentic?

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Ireland Web Summit
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Published on ● Video Link: https://www.youtube.com/watch?v=B6AC7OsEW_4


Duration: 22:48
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The New York Times' Graham McDonnell, Malibu & Kahlua's Colin Kavanagh, The Media Nanny's Jose Woldring, and SHOWstudio's Mimma Viglezio on our ContentMakers stage at Web Summit 2018.

There is nothing worse than a tone-deaf brand, but it is more complex than ever to be "part of the conversation". How can branded content tread the line between authentic and sales pitch?

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