Closing the Loop: Enhancing User Experience with Monetization | Tal Shoham

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GameDaily Connect

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Published on November 11, 2017 8:17:48 PM ● Video Link: https://www.youtube.com/watch?v=2JjrSNsmbMI

Duration: 22:39

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Delivered at Casual Connect Kyiv 2017. App monetization shouldn’t come at the expense of user experience. In fact, when done right, it can actually enhance both user engagement and enjoyment. In this session we’ll discuss actionable ways to improve ad engagement and usage rates, and how to better understand The Golden Ratio of ads within your app. Join this session to learn how the virtuous cycle of monetization can turn your app into a successful, sustainable business (with happy users).

Download slides at: http://bit.ly/2hLL9ci