Connecting with Plurals and the Mobile Generation | David Webb

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Published on June 18, 2017 4:33:03 PM ● Video Link: https://www.youtube.com/watch?v=wpAH9Rt03dM

Duration: 31:32

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Delivered at Casual Connect Asia 2017. Children these days have more access to devices than ever before. Expectations of the media they consume and how Plurals engage with it have also changed significantly from previous generations. This session will use new research from Turner to examine how kids consume media. The findings also explore the new generation’s latest trends and reveal what opportunities exist for brands to authentically connect with them.
To download slides: http://bit.ly/2tgwFFl