Consumer
Consumer, by Wikipedia https://en.wikipedia.org/wiki?curid=7818 / CC BY SA 3.0
#Consumer
A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, not directly related to entrepreneurial or business activities.
Consumer "Consumers, by definition, include us all," President John F. Kennedy offered his definition to the United States Congress on March 15, 1962.
This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15.
In his speech, JFK outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights,
including: In an economy, a consumer buys goods or services primarily for consumption and not for resale or for commercial purposes.
Consumers pay some amount of money (or equivalent) for something - goods or services - which they (or their families) then consume (use up).
As such, consumers play a vital role in the economic system of a capitalist system and form a fundamental part of any economy.
Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers.
The consumer also forms one end of the chain of distribution.
Recently in marketing, instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalized marketing,
permission marketing, and mass customization to target potential consumers.
Largely due to the rise of the Internet, consumers are shifting more and more towards becoming prosumers, consumers who are also producers (often of
information and media on the social web) - they influence the products created (e.g. by customization, crowdfunding or publishing their preferences),
actively participate in the production process, or use interactive products.
The law primarily uses a notion of the consumer in relation t...
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