Contextual Link Analysis for Web Search

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Microsoft Research
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Published on ● Video Link: https://www.youtube.com/watch?v=Uaj-gV41y78


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Traditional web link-based ranking schemes use a single score to measure a page`s authority without concern for the community from which that authority is derived. As a result, a resource that is highly popular for one topic may dominate the results of another topic in which it is less authoritative. In this talk I will give an overview of our work to address this problem by incorporating contextual models into the analysis of link-based authority.



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