Creating an Effective Brand, Session #2 - BUILD

Channel:
Full Sail University
Subscribers:
194,000
Published on ● Video Link: https://www.youtube.com/watch?v=2226FTuIkNs


Duration: 1:18:30
763 views
21

A behind-the-curtain look at the branding process. Attendees will get the opportunity to choose and discuss a mood board for the client (HOF9 inductee Fernando Delgado). From there I’ll show students all drafts of the design process and explain why/why not certain concepts were received. You’ll not only gauge the hesitations and excitement of the client, but also learn how to adapt feedback into a visual product—like any good brand strategist.

Speaker(s):

Phil Pallen
Fernando Delgado

Moderator:

Pat Bishop



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