Currency and Conversion Value in Google Ads Conversion Action Live!

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We've enhanced the “Add to Google Ads” conversion action by introducing two new input fields:
Currency – Defaulted to USD but customisable as per users choice. It determines the type of currency that will be used for reporting your conversions (e.g., USD, EUR, GBP).
Conversion Value – Defaults to 1 and supports custom values, allowing dynamic assignment per contact or event. The conversion value represents the monetary worth of a specific conversion action. This is useful if you want to track how much revenue or value each conversion generates from your ads.







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