David R. Heise
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0David Reuben Jerome Heise (born March 15, 1937) is a social psychologist who originated the idea that affectual processes control interpersonal behavior. Additionally he contributes to both quantitative and qualitative methodology in sociology. He retired from undergraduate teaching in 2002, but continues research and graduate student consulting as Rudy Professor of Sociology Emeritus at Indiana University. He is most well known for his work on affect control theory.
Source: https://en.wikipedia.org/wiki/David_R._Heise
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Affectcontroltheory
Affectivecomputing
AmericanSociologicalAssociation
CharlesEOsgood
ChicagoSunTimes
Chicagoschoolsociology
Cognitivescience
Communicationsstudies