Deadpool was first announced at the 2012 San Diego Comic Con.[4] Only a teaser trailer was shown, without platforms to be shown.[4] Shortly after the announcement, an article was unveiled on Marvel's official website confirming the development of the game; the article was written from Deadpool's point of view, saying he hired High Moon Studios to make him a game.[5] Prior to the game's release, the lead designer of the game revealed the basics of the plot in an interview with IGN, saying Deadpool has taken over the studio and is in charge of the game's development. The game was created using Epic Games' Unreal Engine 3 technology, which also powers Transformers: Fall of Cybertron.[6] The game's budget was $100 million, making it one of the most expensive video games developed.[7]
During High Moon's panel at Comic-Con, a censored version of the trailer was shown twice after an actor dressing up as Deadpool appeared on stage with the developers. Another marketing campaign started with billboards taking the appearance of graffiti covering advertisements for The Amazing Spider-Man, presumably made by Deadpool to crudely advertise his video game. GameSpot later
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