Deep Link Referrer Analytics for Google Search

Channel:
United States Google for Developers
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2,520,000
Published on ● Video Link: https://www.youtube.com/watch?v=tQyk2-iIHVw


Duration: 2:31
18,559 views
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Try the codelab at https://g.co/dev/codelab-search-referrer. Whenever Google Search invokes your app, in addition to the deep link in your app, a piece of data called the referrer is also included. This information helps you differentiate between direct traffic, and referral traffic to your app coming from Google Search. In this video Jarek Wilkiewicz introduces the concept of the referrer and explains how you can integrate it with Google Analytics to gain a better insight into your app’s performance.

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R87yS7ORKu3QV1k

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Tags:
Google
developers
referrer
“Google Analytics”
“Google Search”
“App Indexing”
“Voice Actions”
“Google Now”
engagement
“deep linking”
cocoapods
Android
iOS