Defeating the bot and ensuring the message chain
0Ron Bonnici, VP Pre Sales & Product Manager – HAUD
Joanna Kuligowska, Head of Global Market Intelligence & Managed Services – HAUD
The A2P monetization industry faces a set of unique challenges: the need to balance robust security and enforcement measures against the backdrop of the rapidly evolving technological landscape and the rise of fake A2P SMS traffic that affects the entire value chain, from mobile operators to SMS service providers, brands, and consumers. AIT is costing businesses significant operational expenditure, expediting the erosion of A2P revenues, and driving the evolution of bypassing mobile operators in the future. By initiating next-generation technology that assures A2P messaging. Including ensuring subscriber authenticity, validating authentic messaging, and boosting messaging revenue through monetizing messaging assurance. These efforts safeguard the long-term A2P and P2A business opportunities, HAUD’s solution enables businesses to effectively defeat the bot and maintain the integrity of the messaging chain.