Denmark's GN takes aim at Apple with wireless earbuds

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Denmark's GN takes aim at Apple with wireless earbuds.
COPENHAGEN (Reuters) - Denmark’s GN Store Nord is aiming to win a bigger slice of the rapidly growing market for wireless earbuds by introducing a new product challenging Apple’s popular Airpods.

Wireless is expected to account for an increasing share of the $9.6 billion global earphone and headphone market and that means intense competition between tech companies keen to cash in on the trend.

Integrating Amazon’s voice control system Alexa and halving the price are among the steps taken by GN to attract new customers with its latest product.

“We’re expanding our brand to deliver products aiming for a broader segment dominated by Apple,” René Svendsen-Tune, chief executive of GN’s audio division, told Reuters.
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