Duration: 20:50

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Community in games has a long and well-established history. However, community hasn’t been a major focus in the mobile ecosystem until recently. With the now long-term stagnation of the charts and increasingly cost-prohibitive marketing options, developers are being forced to explore new avenues for discoverability and user-retention to survive. By looking at how different platforms have succeeded and failed in building community as well as discussing emerging trends in our own marketplace, Greg Essig talks about approaching engagement in a more sophisticated way and tweak it for the modern user.

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Find more information about D.I.C.E. at http://www.interactive.org.