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PR Executive James Hoggan on "Climate Cover-Up: The Crusade to Deny Global Warming"

The Yes Men arent the only group accused of pulling off a hoax in the debate over climate change legislation. In August, the American Petroleum Institute—the oil industrys top lobbying group—was found to have asked member oil companies to help recruit employees, retirees and contractors for anti-climate bill rallies around the country. Critics said the API was trying to fake a grassroots movement to give a false impression of widespread public opposition to tackling global warming. Our next guest, James Hoggan, has just published a new book on corporate efforts to mislead the public on human-driven climate change. Its called Climate Cover-Up: The Crusade to Deny Global Warming.