Does Sound Affect Taste? Try it yourself | Earth Lab

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United Kingdom BBC Earth Science
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Published on ● Video Link: https://www.youtube.com/watch?v=CONe3iW-xww


Duration: 6:17
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Greg foot creates an experiment from his kitchen to see if the sounds we listen to can affect the way we taste things. Subscribe: http://bit.ly/SubscribeToEarthLab

‘Bitter & Sweet soundscapes provided by sensory branding agency @condimentjunkie’

Footnote 1: Source: Zampini, Massimiliano, Spence, Charles “THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS” Journal of Sensory Studie 19. 5 (2004) 347–363

Footnote 2: Source: Spence, Charles, Charles Michel, and Barry Smith. ""Airplane noise and the taste of umami."" Flavour 3.1 (2014): 2.

Footnote 3: http://www.futureoffood.ox.ac.uk/people/charles-spence

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