Elon Musk's Rebranding of Twitter to "X" is a mistake or a pro move?

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Pakistan JauntyM
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Published on ● Video Link: https://www.youtube.com/watch?v=MjeSY9dAFJc


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It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it.

https://fortune.com/2023/07/24/elon-musk-twitter-x-brand-value/

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