Find Your Apps’ Best Users with Google’s Machine Learning (Google I/O '17)

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Acquiring users who love your app enough to spend their time and money with you is critical to your success. The good news is there is a playbook for user acquisition that leads to consistent growth. In this session we will show you the data you need, the best mathematical models for calculating lifetime value and how machine learning is the missing link that converts LTV into actual high value users for your app.

See all the talks from Google I/O '17 here: https://goo.gl/D0D4VE
Watch more Android talks at I/O '17 here: https://goo.gl/c0LWYl
Watch more Chrome talks at I/O '17 here: https://goo.gl/Q1bFGY
Watch more Firebase talks at I/O '17 here: https://goo.gl/pmO4Dr

Subscribe to the Google Developers channel: http://goo.gl/mQyv5L

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Tags:
David Mitby
Rob Aikins
Belinda Langner
Google
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Google IO 2017
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io 2017
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google io17
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shoreline amphitheatre
Location: MTV
GDS: Full Production
Team: Scalable Advocacy
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Product: ads
machine learning