Fireside Chat: Is it Time to Rethink the Ad Monetisation Waterfall

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In this fireside chat from the CFO Summit track at Pocket Gamer Connects Digital #7 in July 2021, our experts discuss rethinking the ad monetisation waterfall.

Speakers:
Martin Macmillan, Pollen VC
Božo Janković, GameBiz Consulting

Pocket Gamer Connects Digital #7
CFO Summit sponsored by Pollen VC

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Martin Macmillan
Pollen VC
Božo Janković
GameBiz Consulting
Pocket Gamer Connects Digital #7
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PGC Digital
Videogames
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Games Business
@PGConnects
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