
FIRESIDE CHAT: “Live Publishing”: Scaling Free-to-Play Mobile Games Years After Launch
Delivered at Casual Connect Europe 2019. The app stores are crowded with mobile titles, and publishers battle for attention and scale. For veteran F2P games, it’s imperative to find new ways to attract players and retain existing players at a regular level of activity. This fireside chat, hosted by mobile publisher Tilting Point and featuring partner developers Hunted Cow and Edgeworks Entertainment, will touch on the unique longevity of F2P games. Panelists will share concrete publishing strategies, tips and creative ways for constant improvement of live ops and user acquisition in an increasingly competitive market for publishers.
Asi Burak, SVP of Business Development, Tilting Point
Louisa Gallie, Chief Creative Officer, Hunted Cow Studios
Alexander Winn, Founder & CEO, Edgeworks Entertainment