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Frasers Group plc (formerly known as Sports Direct International plc) is a British retail and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading predominantly under the Sports Direct brand which operates both physical outlets and online.[5] Other retailers owned by the company include Jack Wills, GAME, Flannels, USC, Lillywhites and Evans Cycles. The company owns numerous intellectual property, including the brands Everlast, Lonsdale, Slazenger and No Fear.[6] The group also expanded into operating fitness clubs, launching the Everlast Fitness Club chain in 2020.[7]

Frasers Group plc
Frasers Group Logo.png
Trade name
Frasers Group
Formerly
Mike Ashley Sports
(1982–1996)
Sports Soccer (1997–2003)
Sports World International (2003–2008)[1]
Sports Direct International
(2008–2019)[2]
Type
Public limited company
Traded as
LSE: FRAS
Industry
Retail, textile, sports equipment, footwear, cosmetics, electronics
Founded
1982; 39 years ago
Founder
Mike Ashley
Headquarters
Shirebrook, England[3]
Key people
David Daly (Chairman)
Mike Ashley (CEO)
Products
List
Sports equipment
Clothing, sportswear
Sneakers, shoes, boots
Cosmetics
Decorative objects
Electricals
Furniture
Gifts
Toys
Revenue
Increase £3,957.4 million (2020)[4]
Operating income
Increase £171.9 million (2020)[4]
Net income
Decrease £101.0 million (2020)[4]
Owner
Mike Ashley (61.7%)
Number of employees
19,962 (2020)[4]
Subsidiaries
List
Agent Provocateur
Carlton
Donnay
Eastern Mountain
Evans Cycles
Everlast
Firetrap
Flannels
Game
Gelert
Gul
Hot Tuna
House of Fraser
Jack Wills
Kangol
Karrimor
LA Gear
Lillywhites
Lonsdale
Muddyfox
No Fear
Slazenger
Sofa.com
USC
frasers.group
Established in 1982 by Mike Ashley, the company is the United Kingdom's largest sports-goods retailer and operates roughly 670 stores worldwide.[8] The company's business model is one that operates under low margins.[9] Mike Ashley has continued to hold a majority stake in the business, and his holding has been 61.7 percent since October 2013.[10] It is listed on the London Stock Exchange and it is a constituent of the FTSE 250 Index.

Acquisitions
Brands Edit
Retail outlet Edit
Jenners, Edinburgh, one of the House of Fraser stores which did not reopen during the Covid-19 2021 pandemic.
Jenners, Edinburgh, one of the House of Fraser stores which did not reopen during the Covid-19 2021 pandemic.
Bob's Stores
Firetrap
Flannels
French Connection [note 1]
Game [note 2]
House of Fraser (Current flagship)[54]
Sofa.com
Jack Wills
Sells Sport/Exercise Products Edit
EAG [note 3]
Eastern Mountain Sports
European Golf
Evans Cycles
Field & Trek
Gelert
Heatons
Sportland International Group [note 4]
Sports Direct (former flagship) [note 5]
Sweatshop
Tri UK
USC
Clothing and equipment Edit
Agent Provocateur [note 6]
Airwalk
British Knights
Carlton
Donnay
Everlast
Firetrap
Gelert
GoldDigga
Grumpytoly Apparel
Gul
Hot Tuna
Kangol
Karrimor
LA Gear
Lonsdale
Lovell Rugby
Lovell Rackets
Miso
Miss Fiori
Muddyfox
Mulberry [note 7]
Nevica
No Fear
Slazenger
Sondico
SoulCal
USA Pro
Voodoo Dolls
Former brands Edit
Bike Clearance
Dunlop Slazenger [note 8]
Original Shoe Company [note 9]
Umbro [note 10]
Defunct and Inactive Edit
Dixon Sports Ltd [note 11]
Gilesports [note 12]
Hargreaves Sports [note 13]
JJB Sports [note 14]
MegaValue.com [note 15]
PWP Sport [note 16]
Republic [note 17]
SheRunsHeRuns [note 18]
Sports Soccer [note 19]
Sports World [note 20]
Streetwise Sports [n
Debenhams
British online retail brand

Mike Ashley (businessman)
Former owner of Newcastle United football club
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