🎙️ Frogmation 152: Interview with Chema González – Reinventing yourself to start a business (again)
3📢 In this episode of Frogmation, we talk to Chema González, a serial entrepreneur with a story worthy of a film. He left a promising career in investment banking in London to jump into the void of technological entrepreneurship, founding Alterkeys at the age of 26, a startup that grew to operate in more than 40 countries, attracted investors such as the Ortega family and Juan Roig, and was eventually acquired by Room Mate Hotels.
🎯 But that wasn't all. Chema returned to entrepreneurship with Alterhome, his current vacation rental company, which had to completely reinvent itself after the pandemic. Today, Alterhome (https://alterhome.com/) is committed to a unique franchise model, creates jobs, promotes local entrepreneurship, and is consolidating its position as an international benchmark in the tourism sector.
💡 In this episode, we talk about:
✅ Why he left banking to launch into entrepreneurship.
✅ How Alterkeys and Alterhome emerged, and what makes their model so unique.
✅ The impact of the pandemic on their business and how they managed to reinvent themselves.
✅ Technology, automation, and Artificial Intelligence in tourism.
✅ How to start (and scale) a business in the vacation rental industry.
✅ Keys to earning a million euros in a year... if you know how.
✅ The vision for the future of tourism and the opportunity to create 250 jobs in Spain.
🎧 An unmissable talk with one of the most influential entrepreneurs in the tourism sector today.
🔗 Learn more about entrepreneurship, technology, and training https://cursos.frogamesformacion.com/ion.com