Future of Web Apps UK 2011: To Catch a Virus

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Barbara

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Published on October 10, 2011 5:09:43 PM ● Video Link: https://www.youtube.com/watch?v=tHzpm-y4P1Y

Duration: 35:21

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Slides: http://www.slideshare.net/becmacdo/actual-fowa

Finished building your awesome new app and ready to take your market by storm? Get ready for the real hard part: getting users. It's a challenge that engineering can't solve but with the right planning, user growth can be incorporated directly into your core product. How? Viral loops.

Barbara Macdonald is a founder and VP Engineering of Willet, a Canadian startup that is "Doing Social Right" for online retailers. She is a Computer Science grad from the University of Waterloo and an ex-Googler.
Barbara is a tea fanatic and could outlast anyone in a zombie apocalypse. Don't believe her? Just ask!