Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028
216Gina Gotthilf is a Co-Founder and COO at Latitud, an a16z-backed platform supporting the next generation of iconic tech startups in Latin America through digital products, a community and fund. Previously, Gina led growth and marketing at Duolingo from 3 to 200 million users via organic strategies and was part of the executive team. She also worked on the Mike Bloomberg presidential campaign, helping oversee the creation of digital ad campaigns at a historical budget, and led growth and community for Tumblr in Latin America.
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Timestamps:
0:00 Gina Gotthilf’s Journey from Brazil to Silicon Valley
6:00 Lessons from Time at Tumblr
8:04 What Worked and Didn’t Work at Duolingo
19:20 Effective North Star Metrics
22:20 The Tactics of Public Relations
31:59 Ultimate Guide to the Press Release
46:47 How to Measure Success with PR
53:24 Should Founders Work with PR Firms?
58:09 Quick-Fire Round
1:04:20 Why Now Is The Best Time to Invest in LATAM
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In Today’s Discussion with Gina Gotthilf We Discuss:
Entry into the World of Growth:
How Gina went from working on a farm to leading growth for Tumblr in LATAM?
What are 1-2 of Gina’s biggest takeaways from her time leading growth for Duolingo?
What does Gina know now that she wishes she had known when she entered the world of growth?
15 Top Tips and Secrets to Being Featured in the Best Publications:
What is the best way to get in touch with journalists? What mistakes do founders have when they reach out to journalists?
Should founders get in touch with more than one journalist at a publication?
Should founders be explicit about the embargos they have on a story? Should they stick to them?
Should founders be more wary of being published in a publication with a paywall?
What materials should they send to journalists to get their attention?
Should founders send press releases in early messages to journalists?
How can founders control in some way what the journalist will ultimately publish?
How long before the company wants the piece to come out, should they reach out to journalists?
How can founders create FOMO when trying to get journalists to write their story?
How can founders create social validity with journalists, when they are a small company?
Once published, what should the distribution strategy look like?
How can you get people you know to like and share content you are featured in?
What are the top tips and tricks to get people to share content with you in?
Should PR and Comms be an ongoing effort or static projects with news stories?
What are the single biggest mistakes founders make in getting their company in the press?
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