Google Ads’ Performance Planner can help predict performance across accounts
0Reported today on Search Engine Land
For the full article visit: http://feeds.searchengineland.com/~r/searchengineland/~3/GWvWdtJpoFs/google-ads-performance-planner-can-help-predict-performance-across-accounts-328145
Google Ads' Performance Planner can help predict performance across accounts
Planning can be both exciting and exhausting, as I'm sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I've actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don't even have – like when you're asked to predict performance at various spend levels, performance targets or total conversion goals for a meeting tomorrow morning.
Our team at Google built Performance Planner for just these situations. When you need to decide how to allocate your budget across accounts for next month, next quarter, or throughout 2020, you can now answer those questions and more (e.g. Performance Planner now works for manager accounts). Even if your goals or budget aren't changing, you can still find opportunities to improve the performance of your campaigns and accounts and kick off the year right.
Getting the most out of Performance Planner
If you get a question like "What could we expect from another $1,000 next month?" you can answer it in a few minutes.
Simply click the right part on your curve. The three fields at the top - conversions, CPA and spend - are customizable. Make a change to one of those, and the rest of the metrics will update accordingly.
Forecasting
After you've created your plan, you can view it on the draft plan page. The page includes an overview where you can make changes to see how your campaigns might perform. You can also see how your performance numbers will change in real-time and can share that informa