Google Ads Tutorials: Conversion Modeling for Google Marketing Platform - Part 1

Channel:
United States Google Ads
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744,000
Published on ● Video Link: https://www.youtube.com/watch?v=O1d8zbi0_Nw


Category:
Tutorial
Duration: 7:12
8,991 views
208

Conversion modeling refers to the use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be observed. In this tutorial you can learn the fundamentals of conversion modeling and what Google Marketing Platform products can help you to have a Privacy-Centric measurement strategy.



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