Google Ads Tutorials: Fundamentals of conversion modeling in Google Ads

Channel:

Google Ads

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744,000

Published on February 4, 2022 5:16:33 PM ● Video Link: https://www.youtube.com/watch?v=yJO3hKyBDFE

Category:

Tutorial

Duration: 7:16

11,840 views

278

Conversion modeling refers to the use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be observed. Learn the fundamentals of conversion modeling in Google ads in this tutorial and what Google products can help you to have a Privacy-Centric measurement strategy.


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