Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern

Subscribers:
4,200
Published on ● Video Link: https://www.youtube.com/watch?v=Lsb6hUX0jmU



Duration: 2:30
25 views
0


Reported today on Search Engine Journal

For the full article visit: http://tracking.feedpress.it/link/13962/13056716

Google Brings New Features to 'App + Web' Properties in Google Analytics

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps.

App + Web properties were introduced this past July, and allow people to measure data across their app and website all in one place. It's designed to help site owners better understand users' journeys across the two platforms.

In addition to measuring multiple websites, other enhancements to App + Web properties include more custom analysis options and faster access to data. Here's more on each of the new features.

Multiple Web Streams

App + Web properties now support up to 50 data streams across apps, websites, and web apps in a single property. Google notes that this includes Firebase web apps.

Site owners will be able to see metrics aggregated across all data streams, or apply filters to view a single set of data on its own.

More Custom Analysis Options

App + Web properties first launched with five options for cross-platform analysis. Google has added two more options:

Automated & Custom Insights

Previously only available for web properties, automated and custom insights are now available for App + Web properties.

Automated insights use machine learning to identify key trends and anomalies in data, while custom insights allow you to tell Google Analytics which metrics you want to be notified about.

Faster Access to Data

Those who use App + Web properties can now get get data they need faster by asking a question in the Google Analytics search bar. This is another feature that was previously only available for web properties.

Automated and custom insights, as well as instant answers from the search dropdown, are available in App + Web properties today in English and will




Other Videos By Colin Boyd SEO


2019-12-11Resident Evil 3 Remake is real — and it’s coming out in April
2019-12-11Buchardt S400 Review: Remarkable speakers near endgame material
2019-12-11Hackers can jack ShapeShift’s crypto wallets in 15 minutes, Kraken warns
2019-12-11Introducing the TechCrunch Disrupt Berlin Startup Battlefield companies for 2019
2019-12-11Wayv launches Payments, the first all-digital payment solution for the cannabis market
2019-12-11Twitter will now preserve JPEG quality for photo uploads on web
2019-12-11Wefox, the Berlin-based insurtech, raises $110M Series B extension at a $1.65B pre-money valuation
2019-12-10Introducing ‘Dear Sophie,’ an advice column for U.S.-bound immigrant employees
2019-12-10North discontinues Focals smart glasses, focuses on Focals 2.0
2019-12-10Electric vehicle startup Nio lays off 141 employees at its North American headquarters
2019-12-10Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern
2019-12-10Carsome raises $50M for its used-car sales platform in Southeast Asia
2019-12-10Ada Ventures launches with a $34M fund aimed at super-charging diverse global founders
2019-12-10D-Wave partners with NEC to build hybrid HPC and quantum apps
2019-12-10Microsoft Teams is now available to Linux users
2019-12-10The Porsche Taycan 4S is equal parts wintertime warrior and drift machine - Roadshow
2019-12-10The Pirate Bay seems to be testing a streaming option again
2019-12-10NIO lays off 141 employees in Silicon Valley following Intel deal
2019-12-10Google Launches Tool to Help Publishers Manage Content in Google News via @MattGSouthern
2019-12-10Apple’s most expensive Pro Display XDR requires a special, Apple-made cloth to clean it
2019-12-10Final Fantasy VII Remake might see a launch on Xbox/PC on March 3, 2021