Have #Brands™ Become Mythological? | Idea Channel | PBS Digital Studios

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Modern brands such as clothing, food, technology and even celebrities, have permeated almost every aspect of our culture as the intangible asset of a money-hungry corporation or persona. But what if brands signified something..more? What if brands were mythological? Join Mike on this week's episode of Idea Channel to find out how the simple meanings of brands may have just taken on a new shape within our culture!

"Does Pokemon Start After a Massive War?":
https://www.youtube.com/watch?v=gZI5dOyMYgs

TedxVienna 2015:
http://www.tedxvienna.at/whatif/

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ASSET LINKS:

:25
King Arthur Flour
http://www.kingarthurflour.com/blog/2010/06/29/happy-birthday-to-us-america-and-king-arthur-celebrate/


3:38
Monomyth
http://4.bp.blogspot.com/-Hb9ME9Nrz4g/VUGu_O1uC0I/AAAAAAAAFHo/Vln-VdzV6Ig/s1600/the%2B17%2Bstages%2Bof%2Bjoseph%2Bcampbell's%2Bmonomyth.jpg

9:51
Kanye West
https://www.youtube.com/watch?v=ROJbduwacFY


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Music:

"Europe" by Roglok (http://www.roglok.net)

"Level 5" by Room for the Homeless (http://bit.ly/10N0Ykm)

"Bouncy Castle" by Roglok (http://www.roglok.net)

":P" by Roglok (http://www.roglok.net)

"Squarehead" by Roglok (http://www.roglok.net)

"Number Cruncher" by Roglok (http://www.roglok.net)

"Little Birthday Acid" by Roglok (http://www.roglok.net)

"Topskore" by Roglok (http://www.roglok.net)

"Anti Vanishing Spray" by Roglok (http://www.roglok.net)

"Tarty Prash" by Roglok (http://www.roglok.net)

"Carry on Carillon" by Roglok (http://www.roglok.net)

"Uptown Tennis Club" by Roglok (http://www.roglok.net)

"Squarehead" by Roglok (http://www.roglok.net)

"Dream Of Autumn" by Night Shift Master
https://soundcloud.com/dj-darkmatter-

"Insert Toy For Coin" by Eatme (http://eatme.pro/music/)

"Dizor" by Outsider
https://www.jamendo.com/en/artist/440

"Lets go back to the rock" by Outsider
https://www.jamendo.com/en/artist/440

"Something like this" by Outsider
https://www.jamendo.com/en/artist/440

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Written and hosted by Mike Rugnetta (@mikerugnetta)
(who also has a podcast! Reasonably Sound: http://bit.ly/1sCn0BF)

Made by Kornhaber Brown (http://www.kornhaberbrown.com)




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Tags:
PBS Digital Studios
Public Broadcasting Service (TV Network)
Brands
are brands myths?
do brands control the world?
mythology
are brands important
what is a brand
what are brands
kanye west
beyonce
bill murray
the hero's journey
the hero journey
Joseph Campbell (Author)
Roland Barthes (Author)
monomyth
mythopoesis
Bill Murray (Film Actor)
mike rugnetta
pbs idea channel
idea channel