Here is How Amazon Put Borders Out of Business
Channel:
Subscribers:
4,660,000
Published on ● Video Link: https://www.youtube.com/watch?v=o0FGYmgaLYA
The only way I've ever marketed is around lifetime value, and percentage of total wallet spend. Yes it starts with having a great product, but it is also about being able to tell your story in the context of the world you're living in. Some people don't acknowledge that world. Those people don't eat.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
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