Hollywood Wants to CANCEL Nielsen Ratings as Cord-Cutting PANIC Sets In!
4,409TV Networks basically want to put an end to the Nielsen Ratings, claiming the decades old system overestimates audiences... and is racist?! Yes, they're trying to have their accreditation pulled, so the Nielsens will no longer be the gold standard for audience viewership and ad rates.
Hollywood doesn't want a third party to verify viewer numbers or what? Are studios terrified of the ad rates plummeting further because of declining cable and network viewership?
Then Disney Plus banks on Billie Eilish to pull more subscribers for some reason.
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#Hollywood #TV #Nielsens #Disney #DisneyPlus