Hot Wheels is an American brand of scale model cars (Hot Wheels) #hotwheels #hotwheelscollector
0The Hot Wheels brand was a staggering success. The series completely disrupted the industry for small die-cast car models from 1968 onward, forcing the competition at Matchbox and elsewhere to completely rethink their concepts, and to scramble to try to recover lost ground. Harry Bentley Bradley did not think that would be the case and had quit Mattel to go back to the car industry. When the company asked him to come back, he recommended a good friend, Ira Gil ford. Gil ford, who had just left Chrysler, quickly accepted the job of designing the next Hot Wheels models. Some of Hot Wheels' greatest cars, such as the Twin Mill and Splittin' Image, came from Ira Gilford's drawing board. The Twin Mill was introduced in 1969 and was used to create the company's first full-scale replica car in 2001.
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