How Call of Duty Is Tricking You Into Playing More (And Spending More Money)

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Published on ● Video Link: https://www.youtube.com/watch?v=ST0gkAi4LdI



Duration: 8:21
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References in this video:
- Footage from Halo 2 at 1:07 is from @Buckets https://www.youtube.com/watch?v=nk9b5G8q9BQ
- Footage from Call of Duty: MW2 2009 at 1:20 is from @ClassicCOD https://youtu.be/y9RLXGLluU0?si=eIU3sTrrBjfhNvxx
- The study by UCLA mentioned at 3:41 is at https://web.cs.ucla.edu/~yzsun/papers/WWW17Chen_EOMM
- Footage from Need for Speed: Underground at 7:11 is from @Silverbird https://www.youtube.com/watch?v=CGFUUHpGKeQ

All other game footage was captured by me.

00:37 Take Me Back
02:34 SBMM, In Theory
03:22 Enter EOMM
05:05 Of Lions and Lambs
06:11 It Makes Sense Now

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Tags:
gaming
video games
sbmm
skill based matchmaking
eomm
engagement optimized matchmaking
what is eomm in cod
what is eomm
call of duty
call of duty modern warfare 3
call of duty modern warfare 2



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