How can a site recover from a period of spamming links?

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Published on December 9, 2013 5:56:15 PM ● Video Link: https://www.youtube.com/watch?v=oRi1rAI_TmY

Duration: 2:45

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How did Interflora turn their ban in 11 days? Can you explain what kind of penalty they had, how did they fix it, as some of us have spent months try to clean things up after an unclear GWT notification. How to help report false positives?
Adeel, Manchester, UK

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