How can an out-of-town company compete with local competition?

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United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=3r1FM-UsL8o


Duration: 1:48
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In a search environment where local is becoming increasingly important (and more full on the SERP), how can an out of town company compete with the local based (and locally housed) competition without lying to show up in these local results? Bryant D., Lansing, MI

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Tags:
google
seo
local